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Unicommerce is an e-commerce SaaS startup acquired by Snapdeal in 2015. It enables sellers to manage their inventory across all online marketplaces. It offers integration across major e-commerce platforms active in India. Snapdeal( formerly Snapdeal) is the largest shareholder in the company with a 38.18% stake. Softbank also owns a 29.23% stake in Unicommerce. Unicommerce’s net profit stood at INR 6.3 Cr in the First Half of the Financial Year 2024. In the Financial Year 2023, the startup’s net profit grew to 8% which is 6.4 Cr from 6 Cr in the previous financial year. Last week it filed its Draft Red Herring prospectus (DRHP) with market regulator SEBI. During its Initial public offering, the startup will sell up to 2.98 Cr shares. Unicommerce is the fifth startup to file for DRHP within two weeks.
Global SaaS platform KlugKlug expands its Global services
Klugklug is a global SaaS platform dedicated to influencer marketing. It employs AL and ML-led algorithms to furnish valuable insights and precise information regarding influencers across popular social Platforms on a global scale. It has announced the expansion of services to include LinkedIn and Snapchat. With a focus on facilitating deeper engagement and enhancing influencer marketing, This integration with Linkedin and Snapchat is considered to be a milestone for Klug Klug. In response to the market demand and insights, Klugklug recognized Snapchat in influencer-led social marketing and LinkedIn in B2B-oriented marketing. With an extensive database of millions of influencers, It empowers brands, agencies, and marketers with the tools required to optimize their marketing campaigns. The platform is a trusted partner for well-renowned agencies and a diverse range of brands
